In November, 2009, when I heard the astounding news that Conde Nast decided to eliminate the publication of Gourmet I was shocked. “This magazine has been a part of my life every since I was married,” I wailed. “Couldn’t Conde Nast call for a vote? Summon a focus group? Just a snap of corporate fingers and it’s gone?”
I have so many memories of this wonderful publication.
The first recipe I tried was “Dill Bread Hoffman.” That recipe brought a raging battle to the “Letters to the Editor” page.
“How dare those Hoffmans steal my recipe and then name it after themselves? I submitted that recipe first.”
The pride in family recipes was very serious to the original Dill Bread bakers.Their published temper tantrum added a Country Brawl quality to the magazine.
I was bought back to one traumatic pre-Thanksgiving when my son was in second grade. He came home from school in tears. He had forgotten to tell me that bis teacher requested that the children ask their mothers to serve a typical pilgrim dinner that night.
“Everyone told the class what they had for dinner. Most kids said stuff like, turkey, corn, and squash. But when it was men turn I said Szechuan beef with Chinese mushrooms. Everyone laughed at me.”
My defense? Gourmet had featured recipes from China in the last issue.
Every month when Gourmet arrived I enjoyed a reprieve from humdrum ordinary to exotic. It connected me with famous, sophisticated chefs divulging coveted recipes.
And they were receptive to their subscribers. Once, after a vacation to La Jolla, California, I requested a recipe from Sante Ristorante. One day a letter from Gourmet arrived, containing the recipe for “Papardelle with Fennel Sauce,” compliments of the chef. Gourmet had made time to call and get the respond to my request.
Now they were being forced out of my life forever.
Is it possible to mourn a publication? I did.
Feeling the need for comfort, someone with whom to share my feelings, a way to connect with a past Gourmet experience, I found Sante Restorante and dialed their number. Rather than a greeting from the restaurant I heard a computerized voice saying that the number had been permanently disconnected.
“So they’re gone too!”
As I sorrowfully looked through the last issue ever to be published, November 2009, “A Day That Will Live In Culinary Infamy,” those annoying little post cards advertising new subscriptions kept falling out from between the pages. They were annoying before but now they were infuriating.
“I’ll show Conde Nast what I think of their company’s policy!”Searching through all the Gourmet Magazines stored on my kitchen shelves, I gathered every single postcard and mailed them back to Conde Nast.
They will have to pay for all that postage for those cards. I hope they have to declare Bankruptcy, Chapter 11, and income tax evasion.
So I wonder, “If Julia Child were here today what would she think of what I did?”
Comments on: "MEMORIAL TO GOURMET MAGAZINE" (10)
I’m sorry for your loss. While I’m sure Gourmet Magazine can’t be replaced in your heart, have you been able to find another magazine that lights your culinary fire?
No, but now there’s the internet. I enjoy blogs like thekitchensgarden that put me in the right frame of mind.
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Interesting, I have not even found out about this…
Julia Chile would tell you to use more butter.. And those mail back cards, i never knew about the return post costing the company, Now I religiously mail back all those credit card thingys with a big NO THANK YOU all over them.. i love it.. celi
It occurred to me after I mailed them back, that since the postcards were prepaid, the company probably had to pay for them before they were sent out to magazine subscribers. So although I felt that revenge was sweet, in reality it probably didn’t cost them one cent extra!
Great story 🙂
Thanks. It was a real story too!
That explains why Gourmet Magazine never responded to my pitch! 😉
That was THEIR loss!