…” And then it went viral!”
How many times have you heard that expression? Someone wrote something, painted something, or photographed something. Suddenly most of the free world knows about it.
Sometimes the story isn’t anything spectacular: perhaps it’s a “cute” story: a kitten befriends a bird, or a baby confronts a bulldog.
Can it be an amazing act of nature? A flood that destroys every street in town but spares Maple Avenue.
Evidently someone thought this story was special enough for the world to see, and so it went viral.
But how does it happen?
Who decides whether to spread one person’s idea of “miraculous,” ‘’fascinating” or “incredible” to everyone on the planet?
How does every newscaster worth his commercials discover someone’s story and broadcast it to everyone owning a television set?
How does a musician worth his harmonies get the entire population to hum his tune?
And how does an author worth his readers get huge followings that only going viral, or being J.K. Rowling, accomplish?
Who is in charge of sending things viral? Or is the correct terminology “making things viral?” Are there auditions for this position? Payoffs? Scholarships?
Whoever it is, or however it happens, I offer some of my stories for consideration of viral-dom!